Rufus, Amazon’s New Shopping Assistant🤖
The virtual assistant that you can consult within the Amazon mobile application, both by voice and by text
Rufus is a virtual assistant you can consult within the Amazon mobile application, both by voice and text. Rufus has been trained using Amazon’s extensive product catalogue, customer reviews, community Q&As, and information from other sources on the web. Rufus can answer your questions on a variety of topics and products, provide comparisons and recommendations based on the context of the conversation, and facilitate product discovery in the same Amazon shopping experience you already know.
For example, if you’re looking for running shoes, you can ask Rufus things like, “What should I consider when buying running shoes?”, “What are the differences between track and trail running shoes?” “ or “Are these shoes durable?” Rufus will give you detailed and relevant answers, and show you the products that are best for you. You can also ask Rufus to help you with other more general queries, such as “What to get for Valentine’s Day?” or “What are the best dinosaur toys for a five-year-old?”
Rufus is an Amazon innovation that uses generative AI, a branch of artificial intelligence that is based on models capable of generating new and original content from…
